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Author = tajzadeh namin, abolfazl
Number of Articles: 3
The impact of brand extension on brand image (Case study: Tak Makaroon and Pegah companies)
Volume 21, Issue 66 , January 2012, , Pages 139-164
Abstract
Brand extension strategies will increase the likehood success of new products, while deducts the risks of brand image dilution. This study analyzes how brand extension impacts on brand image. Research model includes six variables: initial brand image, brand extension attitude, category fit, brand image ... Read MoreThe place of informational sources and channels in tourism
Volume 19, Issue 59 , September 2009, , Pages 27-46
Abstract
The informational sources and channels play an important role in the process of tourist's decision making at different travel phases. Therefore in the meanwhile of reviewing the literature, at the first step, the informational sources and channels being used by tourists before travel departure phase, ... Read MoreApproach it from the perspective of tourism and marketing concepts
Volume 7, Issue 27.28 , March 2000, , Pages 105-128